ICYMI: HUD Hosts Innovative Housing Showcase on the National Mall, Highlights American Ingenuity, and Inspires the Next Generation of Skilled Workers
WASHINGTON – The U.S. Department of Housing and Urban Development (HUD) hosted its sixth annual Innovative Housing Showcase on the National Mall, welcoming exhibitors and visitors from across the country, including Second Lady Usha Vance, Members of Congress, Cabinet Secretaries, housing industry leaders, media, and members of the public. This year’s Showcase, themed “Made in America,” commemorated America’s 250th birthday in partnership with Freedom250, spotlighted private sector ingenuity driving the American Dream of homeownership, and hosted the first-ever Showcase Trades Day to inspire the next generation of skilled trades workers.
The Innovative Housing Showcase was sponsored by the International Code Council (ICC), Manufactured Housing Institute (MHI), National Association of Home Builders (NAHB), Rocket, and Structural Building Components Association (SBCA).
“Innovation in housing has been an integral part of the American Dream of homeownership for 250 years and beyond,” said Secretary Turner. “The story of American home innovation is a long and rich one. This year’s Showcase demonstrated that story being written on the National Mall—through manufactured, 3D-printed, and smart homes, and many other technological advancements on display. Thank you to our sponsors for making this Showcase possible. Under President Trump’s leadership the future of American housing is bright.”
Highlights from HUD’s Sixth Annual Innovative Housing Showcase
Trades Day Inspires the Next Generation of Skilled Trades Workers
HUD kicked off its Showcase with Trades Day. Secretary Turner connected students with skilled trades professionals and hands-on opportunities in the housing and construction industries.
Designed to equip the next generation of American workers, Trades Day offered live hands-on demonstrations, educational activities, and opportunities for students to learn directly from industry professionals. Trades Day presenters included Housing Innovation Alliance, Home Builders Institute, and Meritage Homes.
Innovative Housing Showcase Exhibitors who hosted Trades Day activities and highlighted career opportunities in the industry included Structural Building Components Association, Champion Homes, Cavco Homes and UMH Properties, Azure Printed Homes, Oak Ridge National Lab/National Lab of the Rockies, Housing Innovation Alliance and Housing Innovation Challenge, Civic Saint, and Verustruct.
Secretary Turner and Secretary McMahon Speak to Students on Trades Day
Secretary Turner and Education Secretary McMahon spoke to high school and trade school students who are interested in pursuing careers in the trades industry. They encouraged students to stay engaged, emphasizing the value of diverse educational pathways, such as vocational training, as well as the important role the next generation of skilled workers will play in increasing our nation’s housing supply.
HUD Hosts Housing Industry Roundtable
Secretary Turner and Deputy Secretary Hughes hosted a roundtable with senior HUD officials and housing industry leaders to discuss the industry’s barriers to scaling their businesses, innovative zoning modifications, access to capital and production, and bringing down the cost of homeownership in America.
Special Remarks from Secretary Turner and Showcase Sponsors
In his remarks, Secretary Turner highlighted the power of American innovation on display and how this ingenuity will foster more homeownership opportunities for hardworking Americans.
Sponsors, including Dr. Lesli Gooch of the Manufactured Housing Institute (MHI), Molly Butz of the Structural Building Components Association (SBCA), Bill Owens of the National Association of Home Builders (NAHB), Ryan Colker of the International Code Council (ICC), and Hilary Halpern of Rocket, spoke about how their organizations are using innovative solutions to make the American Dream of homeownership more attainable.
Super Intelligence Demonstrations Show Cutting-Edge Technology in the Housing Industry
DoBu showcased their new technology and interactive analysis. They demonstrated how Super Intelligence gathers qualitative information and helps home builders, developers, and government agencies make well-informed and up-to-date decisions.
Real Torch presented their Super Intelligence research agent, explaining how it helps housing professionals explore markets nationwide and makes housing research faster and more accessible.
Educational Panels Discuss the Future of American Housing
Senior HUD officials held six expert-led discussions that highlighted current successes and future opportunities for the housing industry. The panel topics highlighted Opportunity Zones, technological innovations, housing supply, and other key issues in the housing industry. Nineteenth HUD Secretary Dr. Ben Carson discussed the history of American innovation and the importance of continued American ingenuity to expand homeownership.
Watch the panels below:
Second Lady Usha Vance Tours Manufactured Houses with Secretary Turner
Second Lady Usha Vance and Secretary Turner toured a remarkable two-story manufactured home that was built in only 10 hours on the National Mall. Its efficient design helps lower costs for builders, buyers, and renters, offering a unique solution for attainable housing.
Cabinet Secretaries and Members of Congress Visit the Innovative Housing Showcase
Secretary Turner, Small Business Administrator Loeffler, and Acting Labor Secretary Sonderling toured manufactured and modular houses on the National Mall. They discussed how the three agencies can support innovative approaches to strengthen the nation’s workforce and make housing more affordable.
Secretary Turner and Senator Bill Hagerty (TN), Senator Cindy Hyde-Smith (MS), Congressman Nick Langworthy (NY-23), Congressman John Rose (TN-6), and Congressman Pat Harrigan (NC-10) visited demonstrations, technology exhibits, and manufactured and modular homes to learn how the public and private sectors are working together to address unique housing challenges in rural and urban communities across the country.
In the News
HUD Secretary to Newsmax: Trump Working to Put Homes Within Reach
Secretary Turner joined National Report on Newsmax to discuss how the Trump administration is championing innovative solutions to make housing more affordable: “The regulatory environment was so crippling to the development and construction industry, and so, we have been literally focused, laser focused, on bringing down bureaucratic red tape, reducing the regulatory environment, not only federal, but also state and local, to make it easier for builders to build and buyers to buy,” said Secretary Turner.
Secretary Turner joined Connor Hansen on Fox Business to discuss how HUD is encouraging young students to fill the gap in the trades industry and use their innovative skills to increase housing development: “93% of Gen Z college students right now believe that the trades will give them greater security than a four-year degree,” said Secretary Turner. “But 76% of them say there is a stigma with the trades. We want to lift that stigma.”
Secretary Turner Joins the Brian Kilmeade Show
Secretary Turner joined the Brian Kilmeade Show to preview HUD’s Innovative Housing Showcase and discuss how manufactured homes are expanding housing supply nationwide. “When you see that innovation and what the American people are doing, it is a brilliant display of what can be done in our country. That is why we host this ‘Made in America’ Freedom 250 Showcase so the people of America can see what is being done under President Trump to increase the housing supply,” said Secretary Turner.
HUD Sec. Scott Turner Joins the Derek Hunter Show
Secretary Turner joined the Derek Hunter Show to preview the Innovative Housing Showcase and discuss what the Trump administration is doing to make housing more affordable. “This is a Showcase of the innovativeness of the people here in America… when I walk through these homes and talk to those who built them, just their mindset and creativity to create these homes for a fraction of the cost and a fraction of the time to put speed to the market, it really is remarkable so, yes, I think we are in the renaissance period,” said Secretary Turner.
“The Housing Showcase, taking place on the National Mall and part of the nation’s America 250 celebration, gathers innovators, builders, policymakers, and industry experts to discuss new technologies and solutions to the nation’s housing needs, an administration official told the Caller. Turner is expected to speak at the opening ceremony to kick off the Showcase, where he will argue innovation in homeownership will keep America going for another 250 years.”
“Department of Housing and Urban Development Secretary and former NFL player Scott Turner told The Daily Wire that if affordable housing were a football game, Americans would be heading into the fourth quarter. ‘End of the third, beginning of the fourth,’ he told The Daily Wire. ‘We’re going into the fourth quarter very strongly and with a great game plan. We will finish strong and win for the American people.’”
NAHB Helps Kick Off Innovative Housing Showcase on the National Mall | NAHB
“The Showcase is a public event held on the National Mall between the Washington Monument and the Capitol to raise awareness of innovative housing designs and technologies that have the potential to increase housing supply, lower the cost of construction, and reduce housing expenses for owners and renters.”
“The New Horizon by Champion Homes is designed to increase the supply of affordable homes in urban infill settings. The New Frontier by Champion Homes combines outstanding curb appeal with attainable living for a beautiful home that families can afford.”
HUD showcase spotlights Cavco chassis-free manufactured home | Housing Wire
“Cavco Industries will unveil the Grande Arbor, which it says is the first HUD-code manufactured home built without a permanent steel chassis frame, at HUD’s 2026 Innovative Housing Showcase in Washington, D.C.“
Innovative Housing Showcase Returns to National Mall This Week | Realtor.com
“The Innovative Housing Showcase features dozens of homebuilders with different ideas, and includes a few dozen different home designs on display. Exhibitors will show off new housing ideas, from manufactured housing to 3D-printed homes to modular construction. ‘This Showcase is a powerful reminder of what is possible when free enterprise, American grit, and strong public-private partnerships come together to make the American Dream of homeownership a reality,’ said Secretary Turner.
FHA mortgage insurance premiums to stay put for now | Housing Wire
“‘We did some streamlining in the multifamily mortgage insurance premium,’ Gormley said in an exclusive interview with HousingWire, referring to the 25-basis-point reduction for all multifamily programs announced in October 2025. ‘And single-family, we’re very comfortable with the way it’s set now. We constantly evaluate our capital levels and what it looks like from a market perspective, I would say we’re comfortable with what it looks like.’”
“The ‘Big Green House’ is back on the National Mall. The Structural Building Components Association (SBCA) is again showcasing its 3,000-square-foot, two-story duplex in Washington, D.C., for the U.S. Department of Housing & Urban Development’s (HUD) 2026 Innovative Housing Showcase (IHS), taking place September 22–24 on the National Mall in Washington, D.C.”
“Two of the country’s largest builders of manufactured homes will be featured Sept. 22-24 on the National Mall in Washington, D.C., for the U.S. Department of Housing and Urban Development’s Innovative Housing Showcase in partnership with the Manufactured Housing Institute and its Homes on the Hill event that this year coincides with the annual member meeting.”
What They are Saying
Acting Labor Secretary Keith Sonderling: “It was great to attend @HUDgov’s 2026 Innovative Housing Showcase with @SecretaryTurner and @SBA_Kelly earlier today!…”
U.S. Small Business Administrator Kelly Loeffler: “The future of American housing starts with American builders! Great to join @SecretaryTurner and @Sonderling47 at @HUDgov’s Innovative Housing Showcase to see the ingenuity that’s helping build more homes at lower costs…”
Dr. Ben Carson: “It was great to be at the 2026 Innovative Housing Showcase with @SecretaryTurner and Deputy Secretary Hughes. Innovation is the key to solving some of our most challenging housing issues. The @HUDgov team is working hard to find ways to make housing more affordable and resilient on behalf of American families nationwide.”
Secretary of Education Linda McMahon: “Well said, @SecretaryTurner. And, the fastest growing segment of millionaires are coming from the trades! The Innovative Housing Showcase was a fantastic event.”
Congressman Pat Harrigan (NC): “It’s not every day you get to see work from back home sitting on the National Mall. @PHH_USA, based in Statesville, brought one of their modular homes to HUD’s Innovative Housing Showcase, putting the work they do for veterans on a national stage. Great to spend time with their team, join @SecretaryTurner, and see #NC10 so well represented in Washington.”
Senator Bill Hagerty (TN): “Great to speak with @SecretaryTurner at @HUDgov’s showcase. We also caught up about my Freedom to Build Act, which could lower the costs of new homes in America by up to $100,000.”
Rep Monica De La Cruz (TX): “Yesterday during @HUDgov’s Innovative Housing Showcase on the National Mall, my team was pleased to join for the presentation of our new law – the Disabled Veterans Housing Support Act – to Purple Heart Homes! Thank you to @RepPatHarrigan for being present and to Purple Heart Homes for sharing about the impact this new law will have on our Veteran community seeking housing.”
National Association of Home Builders (NAHB): “NAHB Chairman Bill Owens was on the National Mall in Washington Wednesday with @SecretaryTurner to help open the 2026 Innovative Housing Showcase, an annual event presented by @HUDgov.”
Structural Building Components Association: “SBCA is pleased to share its return to the National Mall as a Sponsor and Exhibitor for @HUDgov’s 2026 Innovative Housing Showcase, September 22-24, 2026!”
The American Housing Corporation: “The American Housing Corporation has arrived in Washington.”
Bobby Fijan, American Housing: “An honor to talk to @RealBenCarson about building housing for families at the @HUDgov Innovative Housing Showcase.”
Cavco Industries: “Standing proud near the White House and National Mall is the Grande Arbor–the first-ever frameless HUD-code home in history. Setting this groundbreaking home in just three days was no small undertaking. Making history takes meticulous planning, precise execution, grit, and a tremendous amount of teamwork.”
FIU: “Glad to be an exhibitor for @HUDgov during their @HousingShowcase event, showcasing @FIU_CEC @FIUExtremeEvent’s Wall of Wind and highlighting the future of resilient housing through Wind & Water.”
Charlie Nitschelm, Uplift: “Great second day on the National Mall yesterday. Thanks to @SecretaryTurner of @HUDgov for checking out the new type of home @UpliftCorp has engineered and built exactly for this great Innovative Housing Showcase!! More to come and check us out on the mall today!”
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