Festive sales 2026: decoding discounts and behavioural nudges behind e-commerce deals
That said, distinguishing a genuine markdown requires close examination of base prices. Mint’s festive price tracker also showed bargains, such as the Apple iPhone 17e 256 GB on Amazon, which saw a price drop from ₹98,900 on 24 September down to ₹71,999 on sale day, and the Apple 2026 MacBook Air 15-inch (16GB) with M5 Chip on Flipkart, which dropped from ₹1,79,000 to ₹1,59,990. While these sales offer great deals and deep discounts, planners and behavioural experts urge caution, as sale seasons tend to encourage spending beyond planned budgets.