Interactive Floor Plans Platform Planpoint Exits Stealth – Commercial Observer
Planpoint, a real estate marketing platform that turns floor plans and site maps into interactive tools for selling and renting property, emerged from stealth mode Thursday, Commercial Observer has learned.
The Montreal-based startup is being used by developers and property teams such as Brigil, Cogir and Mach, allowing prospective buyers and renters to explore available units while giving teams a way to keep property information current across websites and sales presentations.
Planpoint said its platform has already recorded more than 24.7 million unit views, 15.3 million floor plan downloads and 1 million favorites. The company operates chiefly in Canada and the U.S., but also has business in London and South Africa.
Planpoint’s software as a service platform enables real‑time interactive floor plans, 3D tours, and analytics for property sales and rentals.
“It’s a software that lets you turn around a property using still photos,” said Laurent Cardinal, CEO and co-founder of Planpoint. “You can select the floor, see its floor plan, and then each photo is pinned to the floor plan, so you see the spot where it was taken. If you tap the kitchen on the plan, you will see the kitchen picture. If it’s a commercial office, you will see the conference room.”
The platform can be adapted for new-build condominiums, rental apartments, single-family developments, land developments, senior living and commercial properties. Teams can use it across a portfolio while tailoring each presentation to the property, Planpoint said in announcing its exit from stealth.
Founded in 2018, Planpoint has spent four years developing its proprietary JavaScript-based software, said Cardinal.
“It is aimed at real estate agents,” Cardinal explained. “They will be the ones who are going to use it in their listings, whether they are commercial real estate agents or residential real estate agents. The end user, though, is the tenant looking for a place to lease, or the buyer looking for property to purchase.”
According to Planpoint, property teams can show availability in context, turning floor plans into interactive stacking plans or site maps that help visitors explore units and understand where they sit within a development. Visitors can then compare their options by viewing units, downloading floor plans and saving favorites.
Property teams can publish directly on their own websites, embedding Planpoint in a project website and matching the experience to the property’s branding. The software also keeps property information current.
Currently self-funded, Planpoint does not have plans to raise additional funding in the near future, Cardinal said.
Philip Russo can be reached at prusso@commercialobserver.com.
