Questbank appoints Bekim Merdita as head of sales and marketing
What Questbank’s new sales leadership means for brokers
In his new role, Merdita will lead Questbank’s go-to-market strategy, covering regional expansion, sales performance, and fulfillment. His brief is to align marketing with broker support – the aim being faster decisions and clearer communication on every file.
Questbank works exclusively with mortgage brokers as an alternative lender, channelling originations through its subsidiary Community Trust Company. Community Trust has served the Canadian broker channel for more than 50 years. Questbank received its Schedule I licence from the Office of the Superintendent of Financial Institutions (OSFI) in late 2025.
Under Merdita, the sales team will focus on business development managers acting as hands-on broker partners. Proactive outreach and file-level support are the practical priorities he has outlined.
Merdita’s background in scaling broker-facing operations
At Edison Financial – rebranded as Rocket Mortgage Canada – Merdita helped grow the company from an eight-person startup to a team of more than 150. He served as executive vice president until Rocket Mortgage Canada wound up its Canadian operations in mid-2025.
Merdita’s approach has remained consistent across roles: technology and data serve operations, but broker relationships and frontline support determine outcomes.
