WealthStack Roundup: Practifi Pivots to AI-Driven CRM Sentir
Practifi, a Chicago-based customer relationship management provider for wealth firms, has launched an AI-driven CRM called Sentir, which it says automates client service actions and provides prompts for interaction, while rebranding its current CRM. In an announcement this week, Practifi CEO Adrian Johnstone said Sentir briefs advisors on account status, prepares meeting materials, recommends next…