LSL hires Surridge as propositions director – Mortgage Strategy
LSL Financial Services has appointed Matt Surridge to the newly created role of propositions director.
Surridge will lead the development of the group’s broker proposition across the Primis network and TMA Club.
His role will include working with appointed representatives and directly authorised firms to improve services and support.
He will also be responsible for developing new commercial opportunities, strategic partnerships and revenue streams for brokers.
Surridge has more than 20 years’ experience in the mortgage market and was previously director of LSL-owned brokerage Linear Financial Solutions, which he joined in February 2025.
Before that, he spent more than three and a half years at MPowered Mortgages, most recently as sales director, and has also held roles at Mortgage Brain, Countrywide and Lloyds Banking Group.
LSL Financial Services chief distribution officer Emma Hollingworth says: “By creating a dedicated propositions director role and bringing on board someone of Matt’s calibre, we want to show the market how seriously we take our responsibility to our broker partners and the trust they put in us.
“Matt understands what advisers need and has the experience to turn that into real improvements across Primis and TMA.”
Surridge adds: “Brokers are operating in a fast-moving market and their needs are evolving just as quickly.
“My focus is on making sure the support we offer keeps pace, that it stays relevant, competitive and shaped around what advisers actually tell us they need.”
