Should U.S. Bank’s New Credit Cards be ‘Essential’ for Your Business?
U.S. Bank unveiled two new business credit cards on Sept. 28: the U.S. Bank Business Essentials™ Visa® Card and the U.S. Bank Business Essentials™ Visa Signature® Plus Card. It even brought on Jessica Alba as a spokesperson for the launch.
Business Essential vs. Business Essentials Plus
The new cards both offer unlimited 2% cash back on eligible purchases. The bank sweetens those rates for cardholders with qualifying U.S. Bank business checking accounts.
For the Business Essentials Card, you’ll earn 2.5% on your first $10,000 in eligible purchases each month. You need a “qualifying balance” of at least $10,000 in your business checking to get this bump. U.S. Bank calculates this using a rolling 30-day average based on your end-of-day balance.
The Business Essentials Plus takes a tiered approach by business account balance:
|
Cash-back rate |
Qualifying balance |
|---|---|
|
2.5% |
$15,000 to $74,999 |
|
3% |
$75,000 to $149,999 |
|
3.5% |
$150,000+ |
Those rewards have a cap too. But U.S. Bank advertises it as an annual limit ($200,000), versus the other card’s monthly total.
I reached out to a U.S. Bank spokesperson to find out if this difference affects how you receive rewards or how the bank determines qualifying balances. They said it does not. The setup simply reflects different customer needs. The Business Essentials is geared toward small businesses with “annual revenues below $500,000.” The Plus is a fit for larger small businesses.
|
Business Essentials Card |
Business Essentials Plus |
|
|---|---|---|
|
Bonus category cash back |
None. |
5% cash back on your top eligible spend category each month on up to $200,000 annually. You don’t need to pick a category. It’s automatic based on your spending. Categories include popular business expenses like airlines, dining, entertainment, office supply stores and utilities. |
|
Prepaid travel |
6% cash back on prepaid hotels and car rentals booked directly in U.S. Bank’s Travel Center. |
10% cash back on prepaid hotels and car rentals booked directly in U.S. Bank’s Travel Center. |
|
Welcome bonus |
Earn $500 in cash back. Just spend $5,000 in the first 150 days of opening your account. |
$150,000+ |
|
0% intro APR period |
0% intro APR on Purchases for 12 billing cycles, and then the ongoing APR of 16.99%-27.99% Variable APR. |
None. |
|
Foreign transaction fee |
3%. |
None. |
|
Visa benefits |
Traditional level. Includes zero liability, 24/7 global assistance and purchase protection. |
Signature level. Includes Traditional level features, plus additional benefits like travel accident insurance and lost luggage reimbursement. |
Both cards also offer the bank’s ExtendPay service. This splits eligible purchases into fixed monthly payments without interest. (There is a monthly fee of up to 1.6% of the purchase amount.)
Beware if you invest a lot of effort in those features. They’ll cost you $79/month or $799/annually to keep.
U.S. Bank’s cards versus the competition
Heck, U.S. Bank even kind of stole what Capital One has done with Jennifer Garner! (My elder millennial heart loves that it’s Dark Angel versus Alias for your business card loyalties.)
U.S. Bank also previously told NerdWallet it accepted applicants starting with credit scores of 670. That’s lower than other issuers. The U.S. Bank spokesperson wouldn’t confirm a starting FICO score for the Business Essential cards. But they did say the “criteria is the same for our newly released cards and our existing products portfolio.”
Altogether, this is a compelling package. How the Business Essentials Plus stacks up is another story.
Card issuers have started introducing more cash-back cards with high annual fees. I dislike this trend for small-business owners. Many already face rising costs due to high interest rates, tariffs and more.
That would be nice since these cards are undoubtedly targeted for heavy spenders. And if that’s not your business, this level of annual fee becomes harder to justify.
Are the new U.S. Bank business cards worth it?
The Business Essentials card is, especially if U.S. Bank already has your business. But it’s excellent even if you don’t. It’s hard to beat a business card with unlimited 2% cash back and no annual fee.
It might even be worth opening a business checking account with the bank to qualify for elevated rewards. This is surely what U.S. Bank would like you to do.
Getting your money’s worth is tougher for the Business Essentials Plus, but not impossible for bigger businesses. The cash back can certainly offset the fee. This is even easier if you have enough money in the bank to qualify for the relationship bonus or spend enough in the 5% bonus categories:
|
Cash-back rate |
Break-even annual spend |
|---|---|
|
2%. |
$14,750. |
|
2.5%. |
$11,800. |
|
3%. |
$9,833.33. |
|
3.5%. |
$8,428.57. |
|
5.% |
$5,900. |
