WealthStack Roundup: Northwestern Mutual Adopts Jump’s AI Suite
Almost 22,000 employees of Northwestern Mutual will soon have access to artificial intelligence-provider Jump’s enterprise suite, which includes the giant wealth and insurance firm’s home office and network of 85 regional offices.
The rollout covers three areas of Jump’s enterprise suite, including its AI-powered meeting support, proactive and actionable insights through its intelligence tools, and integrated AI workflow support.
This latest customer win adds to an already long list of financial services enterprises using Jump, including Allianz, Cetera Financial Group, Equitable, Focus Financial, LPL Financial, Manulife, Osaic Wealth and Principal Financial Group.
Jump announced a major expansion at the T3 in March (many referred to it as a pivot), where the company announced and previewed its AI Operating System for Advisors, which included Meet (its original, still existing notetaking and pre- and post-meeting and communications suite), Grow and Operate modules designed to manage client lifecycles.
In February, the company announced it had raised $80 million in a Series B funding round, bringing its total capital raised to $105 million.
And in June, Jump announced new onboarding, scheduling features and several new third-party integrations.
Altruist Expands Alternatives Marketplace to Include Pre-IPO SPVs
Altruist has expanded its alternatives marketplace (launched in June) to include pre-IPO special purpose vehicles, giving advisors a way to help eligible clients invest in late-stage private companies before they go public without adding a separate platform to their workflow.
Pre-IPO SPVs are available only to accredited investors and are sourced and sponsored by Altruist’s partner Monark Capital Management LLC
Advisors can browse available and prospective offerings, submit indications of interest for opportunities that may become available, and complete eligible subscriptions through Altruist when an offering opens, the company said.
“Advisors that custody with Altruist now have a simple way to support eligible clients who have expressed interest in investing in late-stage private companies,” said Jason Wenk, founder and chief executive officer of Altruist.
Just 2% of companies that first raised venture funding in 2009 had gone public within seven years, down from 26% for the 1994 cohort, according to Nasdaq.
Access to pre-IPO investing has historically lived outside the custodian relationship, often requiring a separate broker, login and process for every client.
Through Altruist, advisors can complete the subscription workflow in one place, including digital signatures, and view pre-IPO positions alongside their clients’ other traditional and alternative investments.
In August, Vanguard announced it had agreed to acquire Altruist in an all-cash deal for $4.6 billion.
Monark Capital Management is a wholly owned subsidiary of Monark Markets, Inc.; the latter announced a partnership with Apex Fintech Solutions in October 2025.
Snappy Kraken Launches AI Tool To Help Advisors Analyze Marketing Campaigns
Marketing technology provider Snappy Kraken has launched Snappy AI, a Claude AI-powered tool designed to help advisors analyze campaign results, identify follow-up gaps and determine next steps.
More specifically, it is meant to look at an advisor’s campaign activity, audiences, results and account setup to provide account-level guidance while protecting personally identifiable information.
The tool is read-only and cannot launch campaigns, publish content or change account settings and is designed with compliance needs in mind, according to the company.
Snappy Kraken’s State of Digital & AI 2026 report, which analyzed data from more than 9,000 financial advisors, found that advisors with connected CRM systems generated roughly three to four times as much engagement, yet only about one in four had connected their CRM.
For marketing teams supporting multiple advisors, Snappy AI can identify which advisors need help and flag gaps in setup, integrations and campaign activity across accounts.
Snappy Kraken will launch Office Hub in the fourth quarter (the company launched Enterprise Hub in February 2025), giving marketing teams one central place to track advisor setup and integrations.
Snappy AI is available now to Snappy Kraken users, with eligible subscriptions receiving a monthly allotment of credits at no additional cost, according to the company.
In February, the company announced a partnership with the FPA to upgrade the latter’s PlannerSearch tool.
F2 Strategy Acquires Callaway Cloud Consulting
Wealth management technology consultancy F2 Strategy has announced another acquisition: Callaway Cloud Consulting, which specializes in platform engineering, data engineering, and Salesforce and artificial intelligence-related engagements, according to the company.
Financial terms of the transaction were not disclosed.
The acquisition expands F2’s technology implementation and engineering capabilities, strengthening the firm’s ability to help wealth management organizations move from technology strategy and platform selection through implementation, integration and ongoing optimization.
According to a prepared statement, over the last 12 years, Callaway has completed more than 1,500 projects and brings technical expertise spanning technology architecture, development, integration, platform stabilization and support.
Brandon Gage, CEO of Callaway, will join F2 Strategy as managing director. Prior to Callaway, Gage was a founding member of United Capital, where he supported the firm’s acquisition strategy and growth before its acquisition by Goldman Sachs in 2019.
Callaway will transition to the F2 Strategy brand in early 2027.
This is the eighth acquisition for F2 since Renovus Capital Partners took a majority stake in the firm in 2023; it most recently acquired the Canadian investment technology consultancy Intelligo Partners in July.
InvestCloud to Launch Altic, an AI-Native Private Market Network
Technology provider InvestCloud plans to launch Altic, an AI-native digital private markets network that will provide operating infrastructure to execute and service private market investments within managed accounts. Altic is scheduled to become fully operational by year-end.
Altic is meant to complement PM+, InvestCloud’s private markets account network that allows investors to combine public and private assets within a single managed account. Altic will provide routing, validation and lifecycle management of private market orders on the PM+ network.
InvestCloud is spending over $50 million to build Altic, with company executives saying they have commitments from several wealth and asset managers to use the network, including Apollo Global Management as a founding asset management partner. Apollo was also a founding partner of the PM+ network.
