Rocket wants to help brokers escape UWM’s ’embarrassing’ ultimatum: Niemiec
“We built an all-weather company that’s durable in any market,” he said.
Niemiec took aim at lenders that bet everything on a single strategy instead of diversifying.
“Other companies who have pounded their chest and say we’re going to go all in and only focus on one single thing are seeing the results of that, and are crumbling,” he said. “It’s resulting in uncertainty, and it’s resulting in a higher price for brokers.”
Rocket Pro also used RPX to announce other changes. Niemiec said brokers are frustrated with how complicated pricing has become.
“The biggest frustration they have about pricing in general is that it’s gamified, and pricing shouldn’t be gamified,” he said. “They shouldn’t need a calendar, a calculator, a protractor, a cheat sheet, or have to watch videos or talk to their AE or play games or click buttons and jump through hoops just to get a good price. They want simple. They want aggressive, they want reliable, they want transparent pricing.”
