UWM fires back at Rocket over latest announcement
Rocket Pro chief revenue officer Austin Niemiec, speaking to Mortgage Professional America at the RPX event, framed the Moving Squad as a matter of broker autonomy.
“A broker’s superpower is choice and freedom, and we are hearing from more and more brokers that they want their independence back,” he said.
Rocket claims more brokers moved from UWM’s arrangement to Rocket in the past 90 days than in the prior 12 months combined.
UWM’s answer: 11 years of evidence
UWM’s rebuttal rested on market track record rather than incentives. The company says more than 12,000 brokers — representing over 95% of its eligible partners — have chosen to stay within the UWM network and work across more than 70 wholesale lenders rather than route business through Rocket.
“Independent mortgage brokers are savvy business owners who know the difference between a short-term bounty and a long-term partner,” the spokesperson said.
