‘Buy the bargain stocks the market is neglecting’



At Phoenix, where we manage Aurora UK Alpha, we buy bargain stocks that sit well below what we think they are worth, then hold, often for years, while that value is recognised. We look for businesses with enduring demand and the strength to serve it better than their rivals, run by people we trust with our capital.

Markets have a habit of paying up for excitement and marking down neglect. Today the excitement is AI and the neglect is much of the British stock market. We have no doubt that AI will reshape economies and business in the future. But how much a technology matters and what investors earn from it are different things. Railways changed the world, but ruined many who funded them.

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