Gett Enlists AI As It Emerges in a Crowded Restaurant POS Market – Digital Transactions

Gett Technologies Inc. has launched First Party Everywhere, a facility allowing restaurants to take orders through AI assistants, video games, connected TVs, social platforms, consumer app, and in hotels. The company says it has signed 40,000 restaurants for its technology.

The service, which runs through a restaurant’s existing ordering platform, makes menus and ordering capability more visible and easier to access, according to Weehawken, N.J.-based Gett, which positions the technology as a means by which restaurants can tap new revenue through a wider selection of ordering options.

The company also says First Pary Everywhere frees restaurants from dependence on ordering-and-delivery services such as DoorDash and Uber Eats, thereby widening transaction margins and keeping control of customer data. The service also arrives as many restaurants have invested heavily in in-house ordering technology, according to Gett.

Gett positions its technology as a means by which restaurants, a hot market for payments technology, can take advantage of discovery by AI agents. That capability, Gett says, pushes up the value of each order for restaurants, as orders can be handled directly without reliance on intermediaries.

“Third-party marketplaces are racing to make their systems AI-ready,” says Arpan Desai, chief technology officer and a Gett co-founder, in a statement. “But if these marketplaces still take the orders, AI doesn’t fix the current broken economics for restaurants or their customers. We’ve built the universal connection infrastructure to power direct agentic ordering on any channel, today and into the future.”

Gett argues its technology can preserve margins for operators as AI-assisted competition sets in. “Restaurants have spent a decade fulfilling orders from customers they don’t know, on channels they don’t control, at margins that were never sustainable. We’re enabling restaurants to reclaim that relationship, data, and margin,” says Paul Stoltz, Gett’s chief executive and co-founder, in a statement.

Gett has entered a hotly contested market. Restaurant and hospitality providers are served by a number of major payments companies, including Square, Toast, Stripe, Fiserv, and Chase Payment Solutions. U.S. restaurants controlled $863.6 billion in revenue in 2025, a volume that is expected to grow at a better than 4% rate through 2034, according to Deep Market Insights.

Gett says it spent two years developing First Party Everywhere, which it calls “the world’s first truly direct-to-merchant ordering network.”