How a $1.5 Million Movie Lost to a $1,000 Movie
A costly technology showcase found few viewers while a handmade film became a hit. The contrast holds an important marketing lesson for founders.
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Ascend acquires GreerWalker | Accounting Today
Top 25 Firm Ascend acquired GreerWalker in Charlotte, North Carolina, effective as of Sept. 1. Processing Content GreerWalker is a Southeast Regional Leader, with $46.8 million in revenue, 16 partners and roughly 135 employees. Terms of the deal were not disclosed. Ascend, based in Arlington, Virginia, is a platform launched in January 2023 by private…
How to Turn Brand Awareness Into Customer Advocacy
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Brand success isn’t just about being seen; it’s about creating emotional connections that move people from recognition to alignment and ultimately advocacy. Every customer interaction can strengthen trust and belonging or damage the relationship. Consistent, meaningful experiences encourage customers to become loyal supporters. Go beyond…
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Are Merchants Ready for the AI Shopping Shift? Maybe, Says WooCommerce – Digital Transactions
Online merchants have built their e-commerce sites for human interaction, but the expected increase in artificial-intelligence shopping agents will require a new focus on data, says an IDC report commissioned by WooCommerce. Released Monday, the report forecasts that AI use will move $500 billion in digital spending to AI agents and platforms. As a reference,…
Global Trading on Nasdaq: What Market Participants Need to Know
U.S. equities continue to grow, with U.S. markets representing roughly half of global market capitalization. Investors increasingly want access during their local trading hours, particularly in the APAC region. While overnight trading already exists off-exchange, Nasdaq is bringing exchange infrastructure, market safeguards and regulatory oversight to support that demand. The transition to 23/5 trading in…
