In a brutal market, here’s how brokers can continue growing business
He said brokers can use that to gain an advantage over lenders outside the renewal window. “Lenders aren’t reaching out to your clients saying, ‘Hey, by the way, you might be able to save money by breaking that three-year fixed term from a couple of years ago,’” he said. “They don’t have the incentive to – but you guys do.”
The aggressive lender renewal outreach that has frustrated brokers in recent times, he highlighted, makes the mid-cycle period when lenders are not actively competing a window that brokers should deliberately exploit.
The power of organic networking
For Xu, deliberate community immersion is more significant than digital outreach. She said she’s cultivated new business recently by joining pickleball groups, university alumni associations, regional business networks, and between 40 and 50 community organizations in total.
Her most recent initiative: converting a seminar room in her office into a community card-playing space, open every Monday and Friday during business hours. The informal setting has generated a steady stream of new contacts, she said, who might not have otherwise found her through a web search.
