Coca-Cola and Toys ‘R’ Us Made the Same Advertising Mistake. Aerie Chose the Opposite Strategy

Faster, cheaper creative can carry a hidden cost. Brands need to know which advertising work audiences judge on quality and which they judge on intent.

Faster, cheaper creative can carry a hidden cost. Brands need to know which advertising work audiences judge on quality and which they judge on intent.
Barclays’ liquidity coverage ratio (LCR) fell to its lowest level in three years as an increase in modelled stressed cash outflows outweighed broadly stable holdings of high-quality liquid assets (HQLAs). The bank’s average LCR was 157.7% in the second quarter, down 7.7 percentage points from 165.4% in Q1 and its lowest since Q2 2023. The…
“People think ‘active,’ and they think ‘making decisions.’ They hear ‘passive’ and sometimes people think they’re not making any decisions. But if you’re looking at a cap-weighted index, that’s a very specific decision,” Rai says. “An index is not neutral. Every index has within it some embedded bets… Anytime you’re looking at an index, you…
Analysts warn the 65 billion-barrel package could unravel in court long before it moves a barrel
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by Calculated Risk on 1/09/2026 02:15:00 PM Today, in the Calculated Risk Real Estate Newsletter: The “Home ATM” Mostly Closed in Q3 A brief excerpt: During the housing bubble, many homeowners borrowed heavily against their perceived home equity – jokingly calling it the “Home ATM” – and this contributed to the subsequent housing bust, since…
Elon Musk is reportedly going to launch a “flying car.” Not a flying taxi like those oversize drones that want to take rich people from Manhattan to JFK Airport, laughing at us peasants traveling in regular cabs. Not another old Tesla Roadster mounted atop a Falcon 9. No. This will be a next-generation Tesla Roadster…