IMG Worldwide Renews 90K SF at SL Green’s 304 Park Avenue South – Commercial Observer
Global talent agency IMG Worldwide has renewed a 90,202-square-foot slice of its office lease at 304 Park Avenue South between East 22nd and East 23rd Streets in Midtown South.
IMG arrived at SL Green Realty’s 12-story office building in 2008, according to CoStar Group. Its last reported expansion in 2016 saw the company occupy seven stories there, with its footprint growing to 130,655 square feet inside the 210,000-square-foot building.
The company’s five-year renewal, announced by SL Green this week, may indicate a substantial downsizing in its offices at 304 Park Avenue South. It’s unclear whether IMG Worldwide will keep the rest of its footprint there.
In early 2025, IMG Worldwide’s business lines shrunk dramatically after its parent company Endeavor sold off its sports media division and events portfolio. IMG Worldwide’s fashion and modeling businesses that are now held under WME Group, including IMG Models, continue to list offices at 304 Park Avenue South. The company now occupies part of the second floor, as well as the entire eighth, ninth, 10th, 11th and 12th floors, along with a penthouse space.
A spokesperson for WME Group did not immediately respond to a request for comment on the deal.
Terms of the 90,202-square-foot expansion were not disclosed, but Class B asking rents in Midtown South averaged $70.47 per square foot in August, according to Cushman & Wakefield data.
Newmark’s Brian Goldman, Matthew Leon and Jason Perla represented IMG Worldwide in the renewal deal alongside Savills’ John Mambrino and David Providenti. SL Green was represented in-house.
Other tenants at 304 Park Avenue South include retailers Bath & Body Works, restaurant chain Naya and Starbucks.
Spokespeople for Newmark and Savills did not respond to requests for comment.
Emily Davis can be reached at edavis@commercialobserver.com.
