Bending Spoons Pays $1.4 Billion for Collaboration Firm Miro

The planned acquisition is the latest in a string of purchases for the Italian company, which owns AOL, Eventbrite and Vimeo, the release said.

Miro offers a workplace collaboration tool used by companies including Accenture, Cisco, Deloitte and HP, according to its website.

“Miro’s visual workspace enables teams to come together with AI to develop strategy, design products and services, and manage processes throughout the entire innovation lifecycle,” the website said.

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Bending Spoons CEO and Co-Founder Luca Ferrari said in the release that his company plans to “invest substantially” in Miro’s fundamentals, such as performance, reliability and functionality, when the deal becomes final. That’s expected to happen in the fourth quarter of the year.

“We started Miro 15 years ago to give teams one place to think together and bring ideas to life,” Miro CEO and Co-Founder Andrey Khusid said in the release. “It has become something more: an AI-first workspace that teams run their most important work through. Nearly 4 million paying users depend on it, across every industry and region we serve, including more than 750 customers with over $100,000 in annual recurring revenue. The best version of Miro is still ahead of us. Partnering with Bending Spoons lets us deliver on that vision with ambition, for the customers who count on us.”

Studies have shown that workplaces tend to use AI more for collaboration than automation, PYMNTS reported in July. For example, a report by Google cited examples like ideation, strategy, information retrieval and learning, with less than 10% of AI work interactions fully automating tasks.

“Only 3% of occupations showed AI usage for over 75% of their tasks,” the report said. “These occupations include software quality assurance analysts and testers, human resources specialists and document management specialists.”

A separate study, commissioned by Switzerland-based talent and technology expertise company Adecco Group, found that “AI is changing tasks faster than eliminating jobs,” Adecco said, per the report.

Bending Spoon’s Thursday announcement followed its purchase last week of Airtable, a cloud collaboration platform, per the release. Bending Spoons announced plans to go public in June, listing on the stock market in July.

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