eToro Signs Multi-Year Partnership with Leeds United | LeapRate
eToro, the multi-asset trading and investing platform, has announced a new multi-year partnership with Leeds United, becoming the club’s Official Trading Partner starting with the 2026/27 season. The agreement covers both Leeds United’s men’s and women’s teams.
As part of the deal, eToro will receive prominent visibility at Elland Road on matchdays, including branding on pitchside LED boards, stadium screens and interview backdrops. The partnership will also extend beyond the stadium, with digital content and fan activations planned throughout the season.
eToro said the collaboration reflects its broader goal of making investing more accessible, particularly to women, who statistically remain less likely to invest than men. By partnering with both Leeds United’s men’s and women’s sides, the company aims to use football’s reach to raise awareness of investing and encourage more women to get started with confidence.
Stephanie Wilks-Wiffen, Director of Marketing at eToro, said the partnership was rooted in community, noting Leeds United’s large and passionate fanbase in Yorkshire and beyond. She added that the companies look forward to creating content and experiences that resonate with supporters while making investing feel more approachable.
Phil Hardman, Partnerships Director at Leeds United, welcomed eToro to the club and highlighted enthusiasm for involving the women’s team in the arrangement.
The Leeds United deal adds to eToro’s growing sports sponsorship portfolio, which already includes several Premier League and Ligue 1 clubs, as well as Premiership Rugby’s men’s and women’s competitions.
