Pivotal acquires LR Finance – Mortgage Strategy
Pivotal has completed the acquisition of LR Finance.
LR Finance, based in Wigan and founded in 1996, is led by managing director Elanor Hill and supported by a long standing adviser and admin team.
The company provides advice across mortgages, protection and buildings and contents insurance.
The deal continues Pivotal’s string of acquisitions as the group executes its buy-and-build strategy.
Commenting on the acquisition, Hill says: “Joining Pivotal is a natural next step for LR Finance. Their long-term mindset and respect for entrepreneurial leadership were key factors for us, and I’m looking forward to continuing to lead the team with the backing of a wider group.”
“Being part of Pivotal gives our advisers and clients access to greater scale and support, while allowing us to keep the personal service and local relationships that have always set LR Finance Apart.”
Pivotal group chief executive Mayank Prakash adds: “LR Finance is exactly the kind of business our growth strategy is built on – high-quality and led by an entrepreneur who puts people first.”
“The values upon which LR Finance has been built align with our own core values at Pivotal, and the team adds real strength to the Group as we scale our national footprint.”
