BRX Mortgage taps Dustan Woodhouse to lead next growth phase
“I realized I could make a much bigger impact on our team if I invested my time in coaching our agents and creating the apps, workshops, and training models that help them build better businesses,” Peckford said in a Facebook post.
From 441 households to 6,019 in three years
The hire comes at a turning point for a brokerage that has grown faster than its original structure was designed to support. Peckford founded BRX Mortgage in Edmonton, Alberta, in 2021 as a dedicated agent-success platform offering residential mortgage brokerage services alongside proprietary coaching tools, workshops, and structured training programmes.
In its first full year of operations, BRX agents served 441 Canadian households. According to Peckford, that figure reached 6,019 in 2024, a rise of more than 1,200% in three years.
The pace of growth pulled Peckford increasingly into operations and away from coaching. He described the shift in thinking as moving from asking how to improve at running a company to asking who had already done it well.
Peckford said Woodhouse conducted a comprehensive review of BRX’s operations, systems, financial results, and agent experience before accepting the role.
