cTrader Store launches subscriptions for trading products

cTrader Store is expanding beyond one-off purchases by introducing subscriptions for cBots, indicators and plugins. Traders can access premium products through smaller recurring payments, while sellers can build recurring revenue through successful subscription renewals.

The upgrade opens a new era for multi-platform plugins: continuously updated service-based plugins can now generate ongoing revenue, while brokers gain the opportunity to deliver branded plugins that reach the global cTrader Store community.

Flexible access to premium tools

With a subscription, traders can start using a product with a lower upfront commitment instead of paying the full one-time price straight away. They retain continuous access and receive all updates throughout the subscription period. Later, they can move to a longer plan or switch to Unlimited access.

Depending on the product, sellers can offer weekly, monthly or longer-term plans. A one-time purchase option may also remain, depending on the product. Subscriptions can be canceled at any time, with access continuing until the end of the paid period. No further charges apply after that.

For sellers, subscriptions serve as a new source of income. They earn from every successful renewal for as long as traders keep using their product. A smaller periodic payment also lowers the barrier for potential customers, bringing in those who are not ready to pay the full price straight away.

For IBs, the lower entry point makes high-value Store products easier to promote and gives them more opportunities to attract new traders. Broker marketing teams can also feature relevant subscription-based Store products in campaigns aimed at specific audiences. Overall, with a wider range of products available at a more accessible price, subscriptions can help brokers keep traders engaged by giving them easier access to useful trading tools.

A shift for multi-platform plugins

Some plugins rely on live data, AI processing or content that needs regular updates. These require ongoing work – infrastructure, maintenance and support – which a single upfront payment doesn’t always cover. Subscriptions give creators recurring revenue to keep these services running and improving over time.

AI Assistant is a case in point. Traders can ask it about their balance, margin, open positions, trading history, prices and market news – it’s one of a growing range of service-based multi-platform plugins gaining popularity among traders.

The launch also lets brokers build their own branded plugins, either directly or with Store sellers. Listed in cTrader Store, these plugins gain exposure across cTrader’s global community of more than 11 million traders browsing for new tools, giving brokers greater brand presence and a new product-led way to attract new clients.

That’s just the beginning

cTrader Store will keep refining the subscription model. Traders will be able to discover, compare and manage subscription plans. Sellers, meanwhile, will have the option to combine several products and services under a single subscription through paid seller spaces. In-app purchases are planned too, letting traders discover and buy plugins and cBots without leaving cTrader Mobile.

Aleksei Kozlov, General Manager of cTrader Store, said:

“Subscriptions mark a meaningful shift for cTrader Store. They make premium products easier to access, create more growth opportunities for sellers and brokers and open a new commercial path for multi-platform plugins. What we’re building toward is a Store where every participant – traders, sellers, IBs and brokers – can find real value and succeed.”

About cTrader

cTrader is a premium trading platform launched in 2010, built on Traders First™ principles, serving over 11 million traders of all experience levels as well as 300+ brokers and prop firms. With advanced native charting, built-in social trading and free cloud execution for trading bots, cTrader delivers an excellent trading experience with best-in-class trader support. In 2026 it became the first platform in FX/CFD trading to deliver official MCP servers for AI-powered trading, enabling traders to connect AI agents for daily operations. cTrader Store is a central hub for traders, offering thousands of bots, indicators, copy strategies, prop challenges and plugins. For brokers and prop firms, it helps convert existing demand for cTrader into high-intent prospects through cTrader Leads programme. As an Open Trading Platform™, cTrader supports brokers and prop firms with 100+ third-party integrations via APIs and plugins.