Canadian consumer confidence climbs despite tariff threat
The underlying individual measures reflect the same split. On personal finances, 13.96% of respondents said they were better off than a year ago, up from 11.63% four weeks earlier and above the 2026 average of 13.62%, though still below the long-run benchmark of 17.34% since 2008, according to Nanos.
Views on the Canadian economy were more subdued: just 20.08% of respondents said the economy would be stronger in six months, while 34.45% expected it to weaken.
On real estate, 32.58% of respondents expected property values in their neighbourhood to rise, down from 38.21% four weeks ago and below both the 2026 average of 35.02% and the long-run average of 39.89%.
Job security readings remain an outlier. A combined 54.94% of respondents described their employment situation as secure or somewhat secure, lower than four weeks prior when the reading was 63.22%, but broadly consistent with the 2026 average of 62.99%, according to the report.
Individual measures — positive ratings this week vs long-run average (2008–2026)
This week 2008–2026 avg
Source: Nanos Research Corporation for Bloomberg, random telephone survey of 1,034 Canadians, four-week rolling average ending July 24, 2026. Margin of error ±3.1 percentage points, 19 times out of 20.
Risks remain and brokers are watching closely
The recovery in sentiment may prove fragile. US President Trump escalated tariff threats against Canada in the final week of July 2026, a development that could reintroduce uncertainty for both consumers and businesses.
