Passionfroot Raises $15M to Connect B2B Tech Cos With Creators
Passionfroot raised $15 million in a Series A funding round to continue investing in its platform that connects B2B tech companies with vetted creators who can help them with their go-to-market campaigns.
The platform simplifies the process of working with creators by providing an agent that helps companies find creators, book them, pay them, and assess the performance of the marketing campaign, according to Passionfroot’s website.
With the new funding, Passionfroot will invest in the product, open a New York office, and grow its team in New York, Berlin and Sao Paulo, the company said in a Wednesday (July 22) post on social platform X.
“As AI makes software easy to build, distribution becomes the real moat,” Passionfroot said in the post. “Buyers no longer discover products through ads or SEO; they find them through the independent voices they already trust—the creators, operators and builders they follow. Passionfroot makes working with them something any team can actually run, end to end: discovery, contracts, campaigns and global payments, unified by AI.”
We’re excited to announce our $15M Series A, led by @insightpartners.
Passionfroot is the execution layer for creator-led growth — the way the next generation of companies reach the market.
As AI makes software easy to build, distribution becomes the real moat. Buyers no longer… pic.twitter.com/CjKVUfgt9i
— Passionfroot (@passionfrootme) July 22, 2026
Jennifer Phan, co-founder and CEO at Passionfroot, said in a Wednesday post on LinkedIn that the company has grown revenue 13x year over year, reached profitability, and serves customers such as Figma, Replit, Airtable, Luma, ElevenLabs and Gamma.
Lorenzo De Nobili, co-founder and chief technology officer at Passionfroot, said in a Wednesday post on LinkedIn that the company plans to turn its AI agent into an autonomous campaign manager, develop a tool that delivers insights that help improve campaigns, and rebuild its payment infrastructure to enable that autonomous campaign agent to use it.
Passionfroot’s Series A round was led by Insight Partners.
Rebecca Liu-Doyle, managing director at Insight Partners, said in a company post on LinkedIn that as generative AI reshapes search, authentic user-generated content is becoming more valuable and is being used by AI-native companies in their B2B go-to-market.
“Passionfroot built the infrastructure for this shift: a platform that runs the entire creator campaign workflow end-to-end, with a data layer that gets smarter with every campaign,” Liu-Doyle said. “We’re thrilled to partner with Passionfroot as they define the category.”
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