Young high earners build luxury collections as long-term investments, leave them exposed
“For today’s collectors, owning luxury items is both a way to express themselves and a smart financial move,” said Amy McNeece, Head of Digital Consumer, Personal Risk Services at Chubb, which commissioned the research. “They buy with an eye on future value, but our research shows many still overlook the insurance protection needed to safeguard these investments.”
“These young luxury buyers are redefining what it means to be a collector,” said Laura Doyle, Chubb’s Valuables Collections Product Leader. “They aren’t simply buying things they love, they’re building portfolios with the same discipline and long-term thinking you would expect from experienced investors.”
Watch and jewelry buyers were the most frequent purchasers, with 21% acquiring new items quarterly and 13% buying monthly.
Digital habits, offline instincts
Collecting behavior reflects a generation raised online with sizeable shares of respondents using Instagram (85%), TikTok (80%), Twitter/X (70%) and Facebook (61%) at least six times a week, and 71% saying they would rather complete a purchase digitally than in person.
Verification tasks such as checking an item’s condition or provenance (70%) and authentication and grading (61%) were also largely preferred online.
