Eye on Loyalty: Leaving Gas Discounts on the Table; AmEx And Apple Pay – Digital Transactions
Only a fraction of U.S. drivers redeemed rewards on millions of eligible gasoline-purchase transactions in June, payment-technology provider Verifone Inc. says following a study of its gas-station merchant base. Meanwhile, American Express Co. reported Wednesday that it has enhanced its Membership Rewards program by allowing cardholders to redeem points directly in Apple Pay’s online checkout…