Aviva’s equity release sales jump to £276m
Aviva completed £276m in equity release sales during the first nine months of 2026, an 11% rise on last year.
Its trading update said this was driven by a “positive response to the launch of our flexible repayment proposition” in the second half of 2025. Its Lifestyle Flexible Advantage rewards borrowers who make voluntary partial repayments.
In Q3 alone, Aviva’s equity release sales fell by 4% year-on-year to £83m.
The group completed £260m in protection sales in the first nine months, 2% down on the previous year’s £266m. Aviva put this down to a strong prior period in group protection.
Its UK personal lines premiums rose 57% to £5.3bn, supported by the acquisition of Direct Line, growth in intermediated business and a partnership with Nationwide.
Amanda Blanc, Aviva’s group chief executive, said the business was in “great shape”.
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She added: “Our performance has been excellent in the first nine months of 2026, demonstrating once again the benefits of scale across our diversified business.
“We are confident about the remainder of 2026 and expect earnings per share to grow broadly in line with our target of 11% this year. Aviva’s continued strong trading, our strengths in artificial intelligence, and our leading market position reinforce our confidence that we will meet our three-year financial targets and grow earnings over the longer term.”
