Advised Canadians report far stronger financial confidence
The national index held at 52, unchanged from 2025.
Trust in the economy was the only pillar to move significantly, rising to 42 from 39.
Current finances held at 54, planning and literacy at 57, and financial outlook slipped to 54 from 55.
Ipsos introduced a segmentation model in 2026, grouping respondents by financial outlook, income, and assets.
“Thriving” Canadians, affluent and optimistic, account for 46 percent; “upward mobile,” non-affluent and optimistic, 21 percent; “strained,” non-affluent and worried, 15 percent; and “anxious affluents,” affluent and worried, 11 percent.
