Brokers who adapted are excited about 2027, Rocket Pro exec says
Rivals are everywhere, he said, and pricing pressure is building. The borrowers worth fighting for are the ones ready to decide.
“There’s a ton of competition,” Niemiec said. “You’re seeing some margin compression across the broker community. And when brokers have the opportunity, someone ready, someone wanting to make a decision, someone with a competing quote in their hand, they’ve got to do everything they can to beat it in a tough market like this.”
Confidence about next year, he said, depends on where a broker has put the business. It turns on whether brokers still expect rate-and-term refis to carry them.
“There’s optimism for the folks who have come to the conclusion a while ago that rates being in the 3s and 4s and having rate and term refis be something you could build an entire business on is no longer a thing,” Niemiec said. “And those that realize that and have built their business around purchase, around cash out, around really leaning into home equity, are very optimistic for the year of 2027.
“And I think those that are still kind of holding on hope that rates and terms are going to come to save them are probably less optimistic.”
