Estate agency tech platform launches with cost-offset model
Iamproperty has launched a unified technology platform for estate agencies that claims to reduce or eliminate software costs through a revenue-sharing model.
The platform, named One, consolidates multiple services including auctions, prospecting, conveyancing, CRM systems, onboarding, property data and market appraisals into a single system. Estate agents can integrate their existing CRMs or adopt individual components of the platform.
The platform operates on a credit-based system where agents earn rebates by using Iamproperty’s transactional services, which the company says can offset the cost of the technology stack. At least three agencies have been testing the system ahead of the public launch, including Pygott & Crone in the East Midlands, Webbs in Staffordshire, and Richard Kendall Estate Agents in Wakefield.
Operational efficiency claims
Paul Wood, Director at Pygott & Crone, said the firm switched to Iamproperty to address integration issues with multiple suppliers. “Having everything under one roof has made us really efficient as a business, and the additional revenue it helps create and the rebates we earn far outweigh anything we spend on software,” Wood stated.
Jamie Cooke, co-founder of Iamproperty, said agents typically work with up to eight different service suppliers. The company has been building its service portfolio since launching its auction platform in 2009, which now holds 60% of the online property auction market and works with approximately 4,000 partner agents.
The platform does not replace existing referral arrangements but offers credits as agents increase usage of its services. Cooke said: “Technology should help agents win more business, grow their revenue and deliver a better experience for their clients.”
Transaction speed focus
Co-founder Ben Ridgeway said the system aims to accelerate sales transactions through enhanced up-front information provision. The capability draws from Iamproperty’s auction business, where advance sales packs are standard practice, now extended to the private treaty market.
The platform will provide basic material information to estate agents at no charge, whilst a comprehensive ‘sale ready’ service including standard enquiries and title searches will cost £100. This approach aligns with ongoing efforts to improve transaction speeds in the property sector, an area that has drawn attention from government ministers and industry bodies concerned about conveyancing capacity.
The modular approach allows agencies to select specific services rather than committing to a complete system overhaul. This flexibility may appeal to firms seeking to modernise operations whilst maintaining existing workflows and compliance requirements.
The launch represents a consolidation trend in property technology, where integrated platforms compete with specialist point solutions. The cost-offset model through transaction revenues presents an alternative to traditional software-as-a-service pricing, though its viability will depend on transaction volumes and the competitive landscape for referral fees.
