Gold on Dhanteras: celebrate the ritual, rethink the investment
Keep it separate
So what should you do when Diwali is in the air, jewellery shops are glittering, and everyone around you is buying? I would say, honour the ritual as a ritual. If you love Dhanteras, buy ornaments, enjoy them, gift them, and watch them being worn with pleasure. But in your head, account for them honestly in the expenditure column, not as part of your investment plan.