Let commissions fall: Why we should welcome the Irdai reforms

Insurers compete for distributors, who control access to buyers, pushing up commissions, with the cost ultimately paid out of premiums. Over time, this can erode trust in insurance markets and the industry, plausibly reducing insurance uptake. This is also a central argument about consumer financial markets in Fixed: Why Personal Finance is Broken and How to Make it Work for Everyone, co-authored by one of us with John Campbell.

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