Weekend equity trading is coming – what advisors need to know
Bruce Markets’ September 29, 2026 announcement pushes the frontier further still, to the weekend, a gap no U.S. venue has previously filled.
The SEC has taken notice, hosting a roundtable on September 17, 2026 to examine the U.S. march toward 24-hour equity markets, with SEC Chairman Paul S. Atkins having stated in July that the expansion of trading hours was a priority focus.
For advisors, the practical implications are significant. Clients accustomed to reading Sunday news about geopolitical events, earnings updates, or macroeconomic data – and waiting until Monday’s open to act – may soon be able to trade in real time. That shift in client behavior will require advisors to think carefully about weekend communication protocols, order management, and risk oversight.
Jason Wallach, CEO of Bruce Markets, said the expansion addresses a structural gap the industry has long acknowledged. “Market-moving news does not wait for Monday’s open, and soon, neither will investors. Together with our partners, we are breaking down the limitations of traditional market structure and redefining how the world trades.”
Not everyone is convinced
The industry push toward 24/7 trading is not without its critics and their concerns are ones advisors should understand before fielding client questions.
