Nike revenue slips 4% as restructuring sets up 2027 job cuts
From January, Nike will pull online sales rights from some of its largest retail partners in China, a change Hill said would take “multiple seasons.”
“Nike does not have a channel problem in China, but rather a product problem,” BNP Paribas senior analyst Laurent Vasilescu said in a research note cited by Reuters.
North America revenue reached US$5.13bn, up 2 percent on a constant-currency basis.
The program, named Pace, rests on four priorities, Hill wrote in an October 1 note to employees: supply chain modernization, organizing into three geographies, a new campus in Bengaluru, India, and changes to the workforce.
The Americas, Asia Pacific and Greater China, and Europe, the Middle East and Africa replace four regions, with teams moving into the new structure in fiscal 2028.
