Haventree Bank makes a major national sales hire

“I’m excited for the opportunity to build strong relationships, develop great people, and contribute to the next chapter of growth,” Yuzbasiyan said in announcing the move.

In her new role, she will lead Haventree’s national sales organization with a focus on sustainable growth, deepening relationships with mortgage brokers and other partners, and building high-performing teams.

A career built across Canadian banking

Yuzbasiyan’s résumé spans two of Canada’s most prominent banking institutions. During more than four years at EQ Bank and Equitable Bank, she held associate director roles in national business development and sales operations and strategy before her promotion to director of regional sales and sales enablement.

In that position, she managed a 15-person team, oversaw annual strategy development, and led the implementation of Microsoft Dynamics as a customer relationship management platform for a 40-person sales team.

Before joining Equitable Bank in April 2022, she spent more than seven years at BMO Financial Group in increasingly senior roles — progressing from senior manager positions in BMO Capital Markets through director-level mandates in strategic sourcing, procurement, and global third-party risk management.

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