JetBlue Books ClarityPay for BNPL Using Embedded Financing and a Points Program – Digital Transactions
JetBlue Airways Corp. is embarking on a unique twist to its buy now, pay later payment method by tying its loyalty program and embedded financing from ClarityPay close together.
Using ClarityPay’s service, which makes custom point-of-sale lending options available to a merchant’s customers, the program will be able to offer JetBlue travelers installment options from six weeks to 48 months repayment on financing ranging from $50 to $50,000. The tie-in to JetBlue’s loyalty program, TrueBlue, enables users to earn TrueBlue points on eligible purchases. Later in 2026, JetBlue expects to add the ability to earn incremental points when booking with ClarityPay. This marks the first time JetBlue is working with ClarityPay, a ClarityPay spokesperson says. Both JetBlue and ClarityPay are based in New York City.
One reason JetBlue opted for ClarityPay’s BNPL service is that its credit approach “extends financing across a wider range of customers than traditional pay-later providers,” JetBlue says. “This ensures more JetBlue customers can benefit from flexible payment options.” JetBlue also accepts credit and debit cards and wallets such as PayPal, Venmo, and Apple Pay. PayPal’s BNPL option is available for customers using that option.
Among the details of the new BNPL program are that travelers using the ClarityPay option can travel before the flight is paid off and it can be used to purchase tickets for family members as long as the relationship can be verified. Purchases made with ClarityPay cannot be combined with other payment methods. A promotional 0% for up to 12 months is available on eligible ClarityPay transactions.
BNPL use in travel is projected to increase at a 13.3% compound annual growth rate from 2025 to 2034, Intelmarket Research says, potentially reaching $47.61 billion in global volume from $15.82 billion in 2025. On its Web site, ClarityPay’s other travel clients include Club Wyndham and Sports Illustrated Resorts.
