Canadians want more incentives to invest at home, survey finds
The August 2026 survey tested public appetite for such a vehicle, and the response was broadly positive: 53 per cent of all Canadians said they would be more likely to use a special investment account structured to make investing in Canadian businesses easier. Among ETF investors, that number reached 75 per cent.
Eli Yufest, executive director of CETFA, argued the proposal responds directly to what the data reveals about Canadian saving behaviour.
“The Maple Investment TFSA is exactly the kind of practical policy that can respond to what Canadians are telling us,” Yufest said. “It would help Canadians save and invest for their future, while encouraging more Canadian capital to be invested in Canadian-listed products, Canadian businesses, and Canadian markets.”
Wealth Professional has previously covered CETFA’s Maple Investment TFSA proposal in detail including how it could address the estimated $300 billion that Canadians currently hold in US-domiciled ETFs.
ETF ownership remains strong, led by younger investors
Alongside the policy findings, the CETFA research confirmed that ETF ownership in Canada continues to hold firm, with younger investors continuing to lead adoption rates.
