Subscriptions make life easier, but the convenience can come at a cost

Santosh Joseph, founder at Germinate Investor Services, cautioned, “The core product being sold across all these platforms is convenience, whether it is virtual gym access, pet food boxes, home salon services, or automated grocery deliveries. While some of these conveniences originated out of genuine necessity, we are now conflating essentials with luxuries, absorbing recurring convenience fees along the way.”

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