Finfluencers are shaping investment choices. How can investors separate advice from noise?
The growing influence of financial creators, however, comes with a regulatory concern. A CFA Institute study of 48 of India’s top finfluencers, released on 28 July, found that only 6% of those in its sample were registered with Sebi as investment advisors or research analysts, even though a third openly provided explicit recommendations on which stocks to buy, sell or hold, sometimes accompanied by a “not financial advice” disclaimer.
