What separates the mortgage brokers NYC agents actually recommend
“When mortgage brokers connect with our agents, send them updated information, and are constantly updating them, they will forward that to their clients,” she said. “Send them that piece of information that they will find valuable that they can pass on to their clients. I think that’s key.”
Communication between customers, agents and brokers allows everyone to stay in the loop during the mortgage transaction. It’s why Guzman and her colleagues love to get those messages from brokers with even the smallest updates.
“I hear it on the floor all the time,” she said. “They love to hear from mortgage brokers. They love seeing what comes in because it’s more information they get to pass on to their clients.”
How AI impacts that relationship
You can’t escape artificial intelligence, and that includes in the dynamic between a broker, an agent, and a customer. However, while some in the industry are concerned that AI could damage that referral bond, Guzman believes the opposite is true.
Guzman said technology has changed the buyer dynamic in ways that reinforce the value of the agent-broker relationship rather than undermining it. Buyers today arrive with more information than ever and more questions to go with it.
