Digital Shopping: A Closer Look at Brazil’s Market
Brazilian shoppers don’t leave their digital habits at the store entrance. They bring their phones into the aisle, compare prices on the spot and check whether a merchant accepts the payment method they want to use. Increasingly, they also bring AI along for the trip.
“The 2026 Global Digital Shopping Index: Brazil Playbook,” a collaboration between PYMNTS Intelligence and Visa Acceptance Solutions, examines how Brazilian consumers move between digital and physical shopping. It also shows how well merchants are responding. The report draws on a March 2026 survey of 2,273 Brazilian consumers and 501 Brazilian merchants. It is part of a wider study of 5,241 consumers and 1,185 merchants across Brazil, the United States and the United Arab Emirates.
Brazilian consumers now record 67 digital shopping days per month. That is an 8% increase from 2024. Much of that growth comes from purchases instead of casual browsing. The report identifies the consumers driving this activity and shows why their habits should guide merchant plans.
These shoppers expect stores, websites and payment systems to work together. They want useful mobile features in the aisle. They also want reliable payments and clear control over how AI uses their information. Merchants that understand these needs can remove friction and turn more searches into sales.
Download the Playbook
The 2026 Global Digital Shopping Index: Brazil Playbook
In “The 2026 Global Digital Shopping Index: Brazil Playbook,” learn how:
- Brazil’s most active consumers drive digital sales. Daily mobile browsers record 40 buying-related digital shopping days per month. Infrequent browsers record only 12. AI users reach 38 days, while shoppers who didn’t use AI record 30. Millennials, parents and higher-income consumers also shop more often than the national average.
- Phones turn every store aisle into a comparison-shopping channel. Fifty-seven percent of Brazilian shoppers used a mobile device during their latest in-store purchase. Fifty-one percent compared prices at other merchants. Consumers also want tools that many retailers still don’t provide. Mobile product locators show a 26-point gap between consumer demand and merchant availability. Digital coupons show a 24-point gap.
- Trust can move AI shoppers closer to checkout. Brazilian consumers are more willing to approve automated purchases when they can cancel an order within 24 hours. They also respond to price limits, guaranteed returns and alerts for hard-to-find products. Most prefer to share shopping and payment data one transaction at a time.
Download the report to see where Brazilian shopping is heading and how merchants can serve the consumers leading the change.
About the Playbook
“The Global Digital Shopping Index,” a PYMNTS Intelligence and Visa Acceptance Solutions collaboration. The Brazil Playbook examines how consumer behavior, mobile usage, and AI adoption are reshaping retail across physical and digital channels. This playbook is the Brazil edition of a three-country series produced in collaboration with Visa Acceptance Solutions and spanning 5,241 consumers and 1,185 merchants across Brazil, the U.S., and the UAE. It was fielded in March 2026 and includes a survey of 150 payment acquirers fielded across markets in early 2026. Samples are weighted to reflect the respective national adult populations.
