When porting a health policy puts your claim at risk

At the industry level, roughly one in four customers did not renew the same plan, according to the FY26 retention figures for insurers’ highest-selling health plans. The data does not tell us whether these customers ported to another insurer, migrated to another plan within the same insurer or dropped their cover altogether. Insurers, however, say porting accounts for a significant share of this churn and if the decision is driven by sales incentives rather than customer needs, there is a clear problem.

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