Home purchases stall as Canadians hit financial pause button
Savings habits key to keeping big goals within reach
Despite the widespread caution, 71% of survey respondents said they believe their big financial goals remain achievable with the right savings habits.
Among those who moved ahead with a major purchase, half (50%) credited having sufficient savings to manage risk as the key factor.
Canadians also want everyday financial tools that deliver more value: 36% said rewards and cashback help offset rising costs, while 24% said they want their bank to make earning value across routine purchases simpler and easier.
“While some major plans are on pause, Canadians haven’t stopped dreaming — they’re just looking for more smart, practical ways to keep moving toward their goals,” said Daniel Rethazy, Executive Vice President, Personal Banking, EQ Bank.
“Canadians are telling us they want value that is simpler, more connected and easier to earn through the purchases they make every day.”