How do cash optimization apps work, and are they right for you?
Rajju Choudhary, vice-president, partnerships & alliances at Multipl, said, “Say a family spends ₹30,000-40,000 a month on apps like Zomato, Swiggy, Uber and Myntra. On Multipl, that amount is invested into curated mutual funds on the first day of the month so that it starts earning returns immediately instead of sitting idle. Money is supposed to earn for you.” On redemptions, he said, “We have taken the liquid fund route because redeeming other mutual funds normally takes around 48 hours.”
